— PRESS RELEASE —
Created for drinkers looking to MODERATE their drinking and calorie intake, but not give up alcohol completely or compromise on flavour and taste.
(September 9, 2020) London, UK - A global movement towards healthier lifestyles and a desire to know more about what we are putting into our bodies has inspired London start-up ILLOGICAL DRINKS, an alcohol company made of four drinks experts, to release MARY, a deliciously fresh low calorie, lower alcohol botanical blend made with responsibly sourced garden herbs.
At just 6% abv and only 9 calories per 25ml serving, Mary is the world’s first low calorie, lower alcohol botanical blend, perfect for those wanting to moderate their drinking but not give up alcohol completely. You would need to drink six Mary & Tonics to equal one Gin and Tonic.
Mary has been designed to have a lighter touch on your body, mind and the world. By adding just a small amount of alcohol, Mary still has a sophisticated feel that elevates it above a zero-alcohol or soft drink option, but doesn’t carry the heavy effects of a traditional spirit.
Mary’s deliciously fresh, but sophisticatedly dry taste is derived from sustainably sourced plants including basil, thyme and sage, and matches perfectly with tonic water.
To make it even lighter on the body and mind, Mary is also vegan, sugar free, zero carbs and only 9 calories per 25ml serving.
“There are a lot of pressures in today’s world. People are making lifestyle changes – including what they are drinking. So far, many new drink options are focused on zero alcohol, but not everyone wants to become teetotallers or have a full-strength drink. Some people want to simply moderate how much alcohol they put into their bodies and balance their lifestyle – but most of all they want to feel good about their choices. We made Mary, a drink you can feel good about by being lighter on you and on the world,” says Eric Sampers, Managing Director of ILLOGICAL DRINKS and former Pernod Ricard Beefeater Gin Brand Director.
“We wanted to offer something different. At 6% abv and 9 calories per 25ml, there is no one like us out there. As the world gets back to a new normal, we wanted to release Mary now so that drinkers have another option – in between full strength and zero alcohol,” added Sampers.
No & Low Spirits are also growing +374.9%, significantly outperforming the Total Spirits category in value sales. It is also forecasted to increase by 455% in volume sales globally by 2020. - Source: IWSR (2018 vs. 2020 forecast)
From the very beginning, we made every effort to ensure that Mary is a responsibly produced delicious premium beverage that has a light touch on your body, mind and the world. We are working our way to be as sustainable as possible.
Ingredients: We responsibly source only the best quality garden herbs to create Mary's fresh taste - basil, thyme, sage, coriander seeds, angelica roots, pine needles and juniper.
The packaging: Our packaging is 100% recyclable and we try to use as little plastic as possible while actively looking for solutions to eliminate it altogether.
A healthier choice: Mary is a drink with a lighter touch. It’s a low alcohol blend with six times less alcohol than gin and only 9 calories per single 25ml pour. To put that in perspective, you would need to drink six Mary & Tonics to consume the same amount of alcohol as one Gin and Tonic.
Mary is now available online at www.drink-mary.com now, and on Amazon.co.uk at the end of September, with a retail price of £23.90 for a 70cl bottle. Follow us on Instagram at @drink.mary for the latest news on Mary.